Differentiation and Positioning in real estate marketing Q6

Q.

(a) How does differentiation help in creating value in real estate marketing? You may choose to illustrate by using project sales or similar examples in your answer. 15 marks.

(b) Using your example in (a), illustrate how to use positioning in real estate marketing. 10 marks.

(M2022-1 Q6, 25 marks)

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