Category: 2016 D05 Mkt

Q. (a) Elaborate the steps in marketing process. (10 marks) (b) Elaborate the differences between ‘marketing’ and ‘marketing management’. (15 marks) (25 marks, 2016 Q1) A. a) Marketing process This Read More …

Q.(a) Elaborate the differences between market segmentation, targeting, differentiation and positioning. (20 marks) (b) Discuss the importance of these concepts in marketing strategy. (5 marks) (25 marks, 2016 Q2) A.(a) Read More …

Q. (a) Describe the macro environmental forces that may affect the marketing plan of property development company. (15 marks) (b) Discuss two (2) factors that may affect the marketing decision. Read More …

Q. (a) Explain the major bases in segmenting a consumer market. (15 marks) (b) Elaborate how positioning of a property product can create a differentiated value for the targeted segment Read More …

Q. (a) Elaborate the new product pricing strategies during the introductory stage. (15 marks) (b) Elaborate two (2) product mix pricing situations when the product is part of a product Read More …

Q. (Also posted in justLetak!) (a) Identify the six (6) major steps in sales force management. (15 marks) (b) Discuss the roles of the company’s sales person in creating value Read More …

Q. (Also posted in justLetak!) (a) Define the Customer Relationship Marketing (CRM) concept. (5 marks) (b) Elaborate the barriers for implementing customer relationship marketing (CRM). (20 marks) (25 marks, 2016 Read More …