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Estate Agent's Examination Part 1&2

BOVAEP Diploma in Estate Agency (ECON)

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Estate Agent's Examination Part 1&2 > Archive for M2022-2 Marketing

Category: M2022-2 Marketing

Alternative or orientational concepts in designing market strategies Q1

27/07/2022 Thomas Sim E3009

Q. Elaborate the five (5) alternative or orientational concepts in which organisations base on when designing market strategies. (25 marks)

M2022-2 MarketingLeave a comment

Steps and process involved in marketing plan Q2

27/07/2022 Thomas Sim E3009

Q. A developer is proposing a new housing scheme located in close proximity to several other on-going housing developments. As a marketing agent, you have been approached by the developer Read More …

M2022-2 MarketingLeave a comment

Characteristics of market segment bases and variables Q3

27/07/2022 Thomas Sim E3009

Q. What are the key characteristics of market segmentation bases? What are “bases” and what are ‘variables’? Illustrate your answer by giving 5 examples of the various bases and their Read More …

M2022-2 MarketingLeave a comment

Role of marketing in strategic planning Q4

27/07/2022 Thomas Sim E3009

Q. Explain the role of marketing in a company’s strategic planning to create and deliver customer value. Focus your answer on “Role of Marketing in Strategic Planning”. (25 marks)

M2022-2 MarketingLeave a comment

Steps in strategic marketing Q5

27/07/2022 Thomas Sim E3009

Q. What are the four (4) steps in strategic planning? Show your answer by drawing a flow chart. (25 marks)

M2022-2 MarketingLeave a comment

Marketing process v selling process Q6

27/07/2022 Thomas Sim E3009

Q. (a) What are the five (5) steps in the marketing process? Illustrate your answer by using a diagram. (15 marks) (b) Explain with a diagram what are the five Read More …

M2022-2 MarketingLeave a comment

Market research & marketing research Q7

27/07/2022 Thomas Sim E3009

Q. What is “market research” and how “market research” differs from “marketing research”? Briefly describe marketing research in property marketing. Why is marketing research necessary? Why is it not? (25 Read More …

M2022-2 MarketingLeave a comment

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