4 alternative concepts or marketing philosophies Q1
Category: 2017 D05 Mkt
Macro environment which shapes opportunities and threat Q2
4 marketing mix and seller’s view Q3
Variables in segmentation of buyers and their requirements Q4
Value-based vs Cost-based Pricing & Cost-plus Pricing Q5
Developing an advertising program and Role of public relations Q6
Buyer’s Characteristic and Stages in adopting new product Q7
