Q. a) Define ‘Marketing Management’ within the property marketing context. (5 marks) b) Elaborate four (4) alternative concepts or marketing philosophies under which organizations carry out their marketing strategies. (20 Read More …
Category: 2017 D05 Mkt
Macro environment which shapes opportunities and threat Q2
Q.Elaborate five (5) major forces in the organization’s macro environment that may shape opportunities and pose threat to property development organisation. (25 marks, 2017 Q2) A.This is PESTEL factors and Read More …
4 marketing mix and seller’s view Q3
Q. After deciding the overall marketing strategy, a marketing organization would be planning the marketing mix which comprises controllables and tactical marketing tools to produce the response it wants from Read More …
Variables in segmentation of buyers and their requirements Q4
Q. Through market segmentation, organization divide large heterogeneous markets into smaller segments that can be reached more efficiently and effectively. It has to use different segmentation variables for this purpose. Read More …
Value-based vs Cost-based Pricing & Cost-plus Pricing Q5
Q. a) Effective customer oriented pricing involves understanding how much value consumers place on the benefits they receive from the product in setting a price that captures this value. Explain Read More …
Developing an advertising program and Role of public relations Q6
Q. Organizations must inform consumers about their product benefits and carefully position products in the consumers’ mind through advertising and public relations. a) Elaborate the four (4) major decisions when Read More …
Buyer’s Characteristic and Stages in adopting new product Q7
Q. a) Elaborate on the four (4) major buyer’s characteristics which influence the buyer’s decision process in buying any property. (20 marks) b) Clarify any two (2) stages in the Read More …