Category: 2019 D05 Mkt

Q. a) Explain three (3) marketing concepts adopted by organisations to carry out their marketing strategies. (15 marks) b) Explain the role of marketing in a company’s strategic planning to Read More …

Q. a) Determine the four (4) variable groups known as “four Ps” for marketing mix used by the organisation to carry out its marketing strategies. (5 marks) b) With the Read More …

Q. a) Explain the five (5) product levels within the customer value hierarchy. (10 marks) b) Discuss the various stages of new product development by using a residential property development Read More …

Q. a) Elaborate on two (2) bases/variables for property purchasers’ market segment. (10 marks) b) Explain the market-targeting strategies that firms can choose after identifying the best market segment. (15 Read More …

Q. a) Discuss two (2) elements of a company’s internal environment and how each may affect a company’s marketing operation. (10 marks) b) Discuss three (3) variables within the company’s Read More …

Q. a) Elaborate on the pricing strategies for a new product during the introductory stage. (15 marks) b) Explain the difference between value-based pricing and cost-based pricing. (10 marks) (25 Read More …

Q. a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the values they create best. Discuss Read More …