Q. Elaborate the five (5) alternative or orientational concepts in which organisations base on when designing market strategies. (25 marks)
Category: M2022-2 Marketing
Steps and process involved in marketing plan Q2
Q. A developer is proposing a new housing scheme located in close proximity to several other on-going housing developments. As a marketing agent, you have been approached by the developer Read More …
Characteristics of market segment bases and variables Q3
Q. What are the key characteristics of market segmentation bases? What are “bases” and what are ‘variables’? Illustrate your answer by giving 5 examples of the various bases and their Read More …
Role of marketing in strategic planning Q4
Steps in strategic marketing Q5
Marketing process v selling process Q6
Q. (a) What are the five (5) steps in the marketing process? Illustrate your answer by using a diagram. (15 marks) (b) Explain with a diagram what are the five Read More …
Market research & marketing research Q7
Q. What is “market research” and how “market research” differs from “marketing research”? Briefly describe marketing research in property marketing. Why is marketing research necessary? Why is it not? (25 Read More …