IreneChung

Q.
a) Explain how the following factors influence the choice of building foundation.

i) The total loads of the building.
ii) The nature and bearing capacity of the subsoil. (10 marks)

b) Using sketches, […]

Q.
a) Elaborate the four (4) groups of variables known as the “Four Ps” of the marketing mix. (10 marks)

b) Explain the internal and external factors which affect a firm’s pricing decisions for its products. […]

Q.
a) Elaborate the major promotional tools which a firm uses to communicate customer values and to build customer relationships. (15 marks)

b) Explain the factors that may affect the design of the promotion […]

Q.
a) Compare the two (2) basic promotion strategies in which firms can choose. (10 marks)

b) Explain the methods that firms can use to set the total budget for promotion. (15 marks)

(25 marks, 2014 […]

Q.
a) Elaborate two (2) bases/variables for segmenting property purchasers’ market. (10 marks)

b) Explain the marketing strategies that firms can choose after identifying the best market segment. (15 […]

Q.
a) Using a residential property development as an example, discuss the various stages of new product development. (15 marks)

b) Explain the strategies used to introduce new property products into the market. […]

Q.
a) State the goal of ‘Marketing Intelligence’. (5 marks)

b) Discuss the general steps involved in conducting market research for a proposed property development scheme. (20 marks)

(25 marks, 2014 […]

Q.
a) Explain five (5) major steps in sales force management. (10 marks)

b) Elaborate five (5) steps in selling process. (15 marks)

(25 marks, 2013 Q7)

A.
a) Brief Summary
Sales force management […]

Q.
a) Elaborate two (2) factors affecting a firm’s pricing decision. (10 marks)

b) Explain the differences between value-based pricing and cost-based pricing. (15 marks)

(25 marks, 2013 Q6)

A.
a) The […]

Q.
a) Explain stages of ‘Product Life Cycle’. (10 marks)

b) With a relevant example in real estate, elaborate the marketing strategies to be adopted in any two (2) of the identified stages. (15 marks)

(25 […]

Q.
a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the best values they have created. Discuss the steps in designing […]

Q.a) Explain ‘Consumer Market’. (5 marks)b) Elaborate four (4) major factors that influence the behaviour of a consumer. (20 marks)(25 marks, 2013 Q3)A.a) ‘Consumer Market’Markets dominated by products and […]

Q.
a) Define ‘Real Estate Marketing Research’. (5 marks)

b) Using an appropriate example in real estate, elaborate the objectives for the following types of research:

Exploratory Research. (7 […]

Q.
a) Define ‘Marketing Management’. (5 marks)

b) Discuss the five (5) marketing philosophies which underspin property marketing management. (20 marks)

(25 marks, 2014 Q1)

A.
a) ‘Marketing Management’ […]

Q.
a) Define ‘Marketing’. (5 marks)

b) Explain five (5) core customers and market place concepts. (20 marks)

(25 marks, 2013 Q1)

A.
a) Earlier post on Past Year 2012 Q2 ‘Define Marketing’ is referred […]

Q.
If you are not agreeable to the RPGT imposed on your recent property disposal, what can you do?

A.
The transaction of real property would attract two taxes. One is the Stamp Duty and another is […]

Q.
b) If Mr Eric is not satisfied with the amount of duty to be paid, explain the actions that can be taken by him. (10 marks)

(10 marks, 2013 Q7b)

A.
There are two taxes involved in the transaction – […]

Q.
b) Miss Dee rented her condominium unit to Mr Boon for a period of 2 years effective from January 2011. The tenant, Mr Boon was introduced to Miss Dee by an estate agent and she paid the agent a fee of […]

Q.
What is a Conditional Contract in RPGT? What then is “Conditional Contract of Sale”?
What is a Conditional Sale in Real Estate?

A.
Refer Tax 2014 Q5

From Real Property Gains Tax Act, […]

Q.Explain what is tax relief for allowable losses in Real Property Gains Tax.A.Section 7 (4) of the RPGT 1976 specifies that:(4)(a) Where there is an allowable loss in respect of a disposal, tax relief shall be […]