Q.
(a) Elaborate 5 promotion tools in launching a housing project in a new township. You may illustrate your answer using the role of a Real Estate Negotiator in an agency firm appointed/engaged by the developer. 15 marks
(b) Research is important in marketing in order to put limited resources into optimal use. Write your understanding of the above statement. 10 marks
(M2022-1 Q7, 25 marks)