Q. a) Explain briefly the common marketing functions in real estate. (5 marks) b) Discuss how real estate characteristics may influence the roles and functions of real estate marketing. (20 Read More …
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PLC and their market strategies Q3
Q. A product life cycle (PLC) has five (5) distinct stages/phases. a) Briefly explain four (4) stages of the PLC. (5 marks) b) Explain the various market strategies to be Read More …
Positioning and Differentiation for segments Q4
Q. a) Define the positioning of a product in creating a differentiated value for the targeted segment of the market. (5 marks) b) By focusing on a certain segments of Read More …
Customer Driven Marketing Strategy Q5
Q. a) Define customer driven marketing strategy. (5 marks) b) Discuss the differences between market segmentation, targeting, differentiation and positioning. (20 marks) (25 marks, 2018 Q5) A. a) Similar question Read More …
Promotional Mix Q6
Q. a) Compare the two (2) basic promotion mix strategies in which firms can choose. (10 marks) b) Explain the factors that may affect the design of the promotion mix. Read More …
Market-Skimming vs Market-Penetration Pricing
Q. Pricing strategies usually change as the product passes through its life cycle. Companies can choose between these broad strategies: market-skimming pricing and market-penetration pricing. a) Explain market-skimming pricing and Read More …
Caveat and Easement Q8
Q. a) Explain three (3) main functions of caveat. (6 marks) b) Mr. Faizal has agreed to grant an easement to his neighbour, Mr. Jamil allowing him to access to Read More …
Flyer and Foreign Agency Appointment Q1
Q. a) Define what is flyer and explain the contents of flyer. (10 marks) b) Where a foreign estate agent engages the services of a local agent to jointly market Read More …
Path to become REA Q2
Q. Raja who has an SPM qualification works as a negotiator for an estate agency firm. He is interested to become a registered estate agent. With reference to the Valuers, Read More …
Type of Agency Engagement & Client’s Account Q3
Q. a) List and describe three (3) types of agency engagement. (15 marks) b) In accordance with the Standard, an estate agent should open a Client’s Account when he receives Read More …
VAEP Act 1981 and EA Offences & Removal Q4
Q. a) An estate agent who commits an offence under the Valuers, Appraisers, Estate Agents and Property Managers Act 1981 may be subjected to disciplinary action. List five (5) offences Read More …
Earnest Deposit & Abortive SPA & Grace Period Q5
Q. a) Explain the purpose of paying earnest deposit in the sale of a property transaction. (5 marks) b) In the event of an abortive sale occurring after the signing Read More …
Professional Experience & CPD Q6
Q. a) Probationary estate agents should undergo professional training. Describe the three (3) areas of approved professional experience to enable them to sit for the Test of Professional Competence. (15 Read More …
Estate Agency Laws & Offences Q7
Q. Gemilang Sdn Bhd have two registered estate agents and employed 65 negotiators. Gemilang Sdn Bhd have remunerated them with 80% commission without salary but at the same time charges Read More …
Buying a tenanted house TPC – Practice Q25
Q. How is it different between buying a tenanted house compared to an empty house? A. When a property is bought with tenant, it can be:’ Vacant possession – that Read More …
Can you not pay RENT? TPC – Law Q14
Can you not pay RENT? Your toilet is having problem. It cannot function properly. You have asked help from the Landlord, however you were never entertained. The result was that Read More …
Allowable loss in RPGT TPC – General Q6
What is allowable loss in RPGT? When a property is sold, real property gains tax is a taxation on the gains for the transaction. On the other hand, if a Read More …
What is co-agency? TPC – Practice Q24
What is co-agency? How to avoid being cut-off? Co-agency as in Standard 7 of MEAS 2014 has the below definition. 7.1.1 Co-agency is co-operative agreement between a listing agency firm Read More …
Sequence of event to tenancy agreement TPC – Practice Q23
The sequence of events to a rental agreement. The landlord advertise to the public for potential tenants. This is invitation to treat. Prospect tenants are selected. The agent receives inquiries Read More …
Signed but did not pay deposit TPC – Law Q13
The Landlord and tenant signed the tenancy contract, however tenant has not paid the security deposit. Is the contract valid? In most cases, the landlord is a busy person. When Read More …