Category: 2012 D05 Mkt

Q. a) Explain with the use of examples in the housing sector, the common elements in the marketing mix. (10 marks) b) Discuss how a company could develop the broad Read More …

Q.a) Explain the steps in developing an effective marketing communication. (10 marks) b) Explain the major decisions involved in the development of an advertising programme. (10 marks) (20 marks, 2012 Read More …

Q. a) Define the position of a product in creating a differentiated value for the targeted segment of the market. (5 marks) b) By focusing on a certain segment of Read More …

Q. (Also posted in justLetak!) a) Discuss the relevant parts of the marketing information system that a company must design to create customer value and stronger customer relationships. (10 marks) Read More …

Q.a) Discuss two (2) of the elements of a company’s micro environment and how each may affect the company’s ability to serve its customers. (10 marks) b) Discuss two (2) Read More …

Q. (Also posted in justLetak!) a) Explain briefly the term “customer relationship management”. (5 marks) b) Discuss the strategies for creating value for customers and capturing value from customers in Read More …

Q. a) Define “Marketing”. (5 marks) b) Explain the five (5) steps in the marketing process. (15 marks) (20 marks, 2012 Q2) A. There are many marketing definitions. The better Read More …

Q. a) Define “Strategic Planning” (5 marks) b) Explain the role of marketing in company’s strategic planning to create and deliver customer value. (15 marks) (20 marks, 2012 Q1) A. Read More …