Q. a) Explain five (5) major steps in sales force management. (10 marks) b) Elaborate five (5) steps in selling process. (15 marks) (25 marks, 2013 Q7) A. a) Brief Read More …
Category: 2013 D05 Mkt
Pricing Strategies Cost or Value-based Q6
Q. a) Elaborate two (2) factors affecting a firm’s pricing decision. (10 marks) b) Explain the differences between value-based pricing and cost-based pricing. (15 marks) (25 marks, 2013 Q6) A. Read More …
Marketing Strategies in Product Life Cycle Q5
Q. a) Explain stages of ‘Product Life Cycle’. (10 marks) b) With a relevant example in real estate, elaborate the marketing strategies to be adopted in any two (2) of Read More …
Customer segmentation Q4
Q. a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the best values they have created. Read More …
Consumer Market and Consumer Behavior Q3
Q.a) Explain ‘Consumer Market’. (5 marks) b) Elaborate four (4) major factors that influence the behaviour of a consumer. (20 marks) (25 marks, 2013 Q3) A.a) ‘Consumer Market’Markets dominated by Read More …
Real Estate Marketing Research Q2
Q. a) Define ‘Real Estate Marketing Research’. (5 marks) b) Using an appropriate example in real estate, elaborate the objectives for the following types of research: Exploratory Research. (7 marks) Read More …
5 Core Customer and Market Place Concepts Q1
Q. a) Define ‘Marketing’. (5 marks) b) Explain five (5) core customers and market place concepts. (20 marks) (25 marks, 2013 Q1) A. a) Earlier post on Past Year 2012 Read More …