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Estate Agent's Examination Part 1&2

BOVAEP Diploma in Estate Agency (ECON)

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Estate Agent's Examination Part 1&2 > Archive for 2013 D05 Mkt

Category: 2013 D05 Mkt

Sales Management and Selling Process Q7

02/01/201507/11/2020 Thomas Sim E3009

Q. a) Explain five (5) major steps in sales force management. (10 marks) b) Elaborate five (5) steps in selling process. (15 marks) (25 marks, 2013 Q7) A. a) Brief Read More …

2013 D05 Mkt1.5

Pricing Strategies Cost or Value-based Q6

02/01/201507/11/2020 Thomas Sim E3009

Q. a) Elaborate two (2) factors affecting a firm’s pricing decision. (10 marks) b) Explain the differences between value-based pricing and cost-based pricing. (15 marks) (25 marks, 2013 Q6) A. Read More …

2013 D05 Mkt1.5

Marketing Strategies in Product Life Cycle Q5

02/01/201507/11/2020 Thomas Sim E3009

Q. a) Explain stages of ‘Product Life Cycle’. (10 marks) b) With a relevant example in real estate, elaborate the marketing strategies to be adopted in any two (2) of Read More …

2013 D05 Mkt1.5

Customer segmentation Q4

02/01/201507/11/2020 Thomas Sim E3009

Q. a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the best values they have created. Read More …

2013 D05 Mkt1.5

Consumer Market and Consumer Behavior Q3

02/01/201507/11/2020 Thomas Sim E3009

Q.a) Explain ‘Consumer Market’. (5 marks) b) Elaborate four (4) major factors that influence the behaviour of a consumer. (20 marks) (25 marks, 2013 Q3) A.a) ‘Consumer Market’Markets dominated by Read More …

2013 D05 Mkt1.5

Real Estate Marketing Research Q2

02/01/201507/11/2020 Thomas Sim E3009

Q. a) Define ‘Real Estate Marketing Research’. (5 marks) b) Using an appropriate example in real estate, elaborate the objectives for the following types of research: Exploratory Research. (7 marks) Read More …

2013 D05 Mkt1.5

5 Core Customer and Market Place Concepts Q1

02/01/201507/11/2020 Thomas Sim E3009

Q. a) Define ‘Marketing’. (5 marks) b) Explain five (5) core customers and market place concepts. (20 marks) (25 marks, 2013 Q1) A. a) Earlier post on Past Year 2012 Read More …

2013 D05 Mkt1.5

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