Category: 2014 D05 Mkt

Q. a) Elaborate the four (4) groups of variables known as the “Four Ps” of the marketing mix. (10 marks) b) Explain the internal and external factors which affect a Read More …

Q. a) Elaborate the major promotional tools which a firm uses to communicate customer values and to build customer relationships. (15 marks) b) Explain the factors that may affect the Read More …

Q. a) Compare the two (2) basic promotion strategies in which firms can choose. (10 marks) b) Explain the methods that firms can use to set the total budget for Read More …

Q. a) Elaborate two (2) bases/variables for segmenting property purchasers’ market. (10 marks) b) Explain the marketing strategies that firms can choose after identifying the best market segment. (15 marks) Read More …

Q. a) Using a residential property development as an example, discuss the various stages of new product development. (15 marks) b) Explain the strategies used to introduce new property products Read More …

Q. a) State the goal of ‘Marketing Intelligence’. (5 marks) b) Discuss the general steps involved in conducting market research for a proposed property development scheme. (20 marks) (25 marks, Read More …

Q. a) Define ‘Marketing Management’. (5 marks) b) Discuss the five (5) marketing philosophies which underspin property marketing management. (20 marks) (25 marks, 2014 Q1) A. a) ‘Marketing Management’ refer Read More …