Q. (a) Explain the significance of Unique Selling Proposition ( USP ) in the marketing of a product ( 10 marks ) (b) By focusing on a certain segment of Read More …
Category: 2022 D05 Mkt
Promotional planning process & design of promotional area Q6
Q. (a) Elaborate the factors taken into account for the selection of the best promotional mix in the promotional planning process ( 10 marks ) (b) Explain three(3) factors that Read More …
Factors affecting pricing decision & internal and external Q5
Q. (a) Explain three (3) factors affecting a firm’s pricing decision (15 marks) (b) Elaborate the internal & external factors which affects a firm’s pricing decision for its product ( Read More …
Criteria for evaluating segmentation & Market-targeting Strategies Q4
Q. (a) Explain two (2) criteria for evaluation market segmentation during the market targeting process (b) Elaborate the market-targeting strategies that firms can choose after identifying the best market segment. Read More …
Hierarchy of customer value & demand requirement of new properties Q3
Q. (a) Explain the 5 product levels within the hierarchy of customer value (10 marks) (b) Elaborate the nature of the demand requirements for new property product that prospective customer Read More …
Segmentation vs Positioning & Variables in Segmentation Q2
Q. (a) Clarify the difference between market segmentation & positioning (10 marks) (b) Elaborate three (3) variables that can be used in the segmentation of the customer’s market (15 marks) Read More …
Marketing Process & Characteristics influencing Real Estate Marketing Q1
Q. (a) Elaborate two (2) steps in the marketing process (10 marks) (b) Explain how real estate characteristics may influence the roles and functions of real estate marketing (15 marks) Read More …