Category: 2023 D05 Mkt

Q. (a) Explain two (2) major steps in sales force management. (10 marks) (b) Elaborate the five (5) steps in the selling process. (15 marks) (25 marks, 2023 Q7) A.

Q. (a) Explain market-skimming pricing and market penetration pricing. (10 marks) (b) Elaborate on the differences between value-based pricing and cost-based pricing. (15 marks) (25 marks, 2023 Q6) A.

Q. (a) Explain three (3) elements of the promotion mix. (15 marks) (b) Elaborate two (2) basic promotional strategies that firms can choose. (10 marks) (25 marks, 2023 Q5) A.

Q. (a) Explain methods for companies to find and develop new product ideas. (10 marks) (b) Elaborate the three (3) stages of new product development. (15 marks) (25 marks, 2023 Read More …

Q. (a) Explain the differences between market segmentation and market targeting. (10 marks) (b) Explain the significance of product positioning in the marketing of a product. (15 marks) (25 marks, Read More …

Q. (a) Briefly explain the need for effective segmentation. (5 marks) (b) Elaborate four (4) major variables that can be used in segmenting property buyers. (20 marks) (25 marks, 2023 Read More …

Q. (a) Explain the five (5) core customers and marketplace concepts. (15 marks) (b) Elaborate the two (2) variables of the marketing mix. (10 marks) (25 marks, 2023 Q1) A.