Q.
(a) Elaborate 4 factors that influence buyers behaviour. You may use a luxury bungalow house for sale in an exclusive suburb to illustrate your understanding of customer behaviour. 10 marks
(b) How the decision of a developer to produce residential housing is affected by this behavioural analysis? Approach the matter in the expect of segmentation. 15 marks
(M2022-1 Q3, 25 marks)