Customer & market place concept Q1


(a) Elaborate on your understanding of 5 core customers and marketplace concepts. 10 marks

(b) How do you apply these concepts in marketing of a housing project? In your answer, provide 2 elements from each of the above concepts. 10 marks

(c) Why is it important to understand these concepts? 5 marks

(M2022-1 Q1, 25 marks)

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