Q.
(a) Clarify the term ‘Consumer Market’. Provide 1 example of a consumer product group to illustrate your understanding of the consumer market. 10 marks
(b) How do you as a marketing manager of a commercial mall developer promote your mall rental? Discuss this with the understanding of the consumer behaviours in the context of ‘Consumer Market’. 15 marks
(M2022-1 Q2, 25 marks)