Q. Using relevant examples explain 3 sources of Written law in Malaysia (20 marks) (20 marks, 2022 Q2)
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Function of legislation Q1
Unique selling proposition & differentiate and position product Q7
Q. (a) Explain the significance of Unique Selling Proposition ( USP ) in the marketing of a product ( 10 marks ) (b) By focusing on a certain segment of Read More …
Promotional planning process & design of promotional area Q6
Q. (a) Elaborate the factors taken into account for the selection of the best promotional mix in the promotional planning process ( 10 marks ) (b) Explain three(3) factors that Read More …
Factors affecting pricing decision & internal and external Q5
Q. (a) Explain three (3) factors affecting a firm’s pricing decision (15 marks) (b) Elaborate the internal & external factors which affects a firm’s pricing decision for its product ( Read More …
Criteria for evaluating segmentation & Market-targeting Strategies Q4
Q. (a) Explain two (2) criteria for evaluation market segmentation during the market targeting process (b) Elaborate the market-targeting strategies that firms can choose after identifying the best market segment. Read More …
Hierarchy of customer value & demand requirement of new properties Q3
Q. (a) Explain the 5 product levels within the hierarchy of customer value (10 marks) (b) Elaborate the nature of the demand requirements for new property product that prospective customer Read More …
Segmentation vs Positioning & Variables in Segmentation Q2
Q. (a) Clarify the difference between market segmentation & positioning (10 marks) (b) Elaborate three (3) variables that can be used in the segmentation of the customer’s market (15 marks) Read More …
Marketing Process & Characteristics influencing Real Estate Marketing Q1
Q. (a) Elaborate two (2) steps in the marketing process (10 marks) (b) Explain how real estate characteristics may influence the roles and functions of real estate marketing (15 marks) Read More …
Negotiator number in a firm
Q. How many Real Estate Negotiators are allowed to be engaged per Registered Estate Agent? Do you need to write to BOVAEP for approval to engage 50 RENs? A. The Read More …
Negotiator name and title
Q. What are the rules on the title or designation of Negotiators in the Business Card? A. Board has issued the circular that Negotiators are to only carry the Job Read More …
Federal Court decision on HDA Tribunal Claims
Q. When you have 2 or more claims more than RM50,000, can you file for Tribunal Home Buyer’s Claim under HDA? A. The decision of Federal Court 2023 has the Read More …
Guideline on Property Development in Malaysia
This is verbatim from Saiful Nizam Hj Ali available at the link below: https://www.academia.edu/5173271/GUIDELINES_ON_PROPERTY_DEVELOPMENT_IN_MALAYSIA GUIDELINES ON PROPERTY DEVELOPMENT IN MALAYSIA Tenure of Land and Development Permission Saiful Nizam Hj Ali Read More …
Premium v Charge v Development Charge
Q. What are the differences between Premium, Charge and more specific Development Charge? How about change of category of use? A. PREMIUM Land premium or additional premium is the tax Read More …
Value of Sales Agent in Developer Project Sale
Q. How does a sales agent create value and achieve customer satisfaction in a developer project sale? A. Generally, there are two types of sales agents in a developer project Read More …
PLC in Real Estate – Hard to write?
Q. Illustrate how Product Life Cycle (PLC) is seen in real estate product. You are encourage to use a project sample to illustrate how PLC affects the strategies of project Read More …
Exemptions from Personal Income Tax
Q. What are the available exemptions from personal income tax in Malaysia? A. Below are other exemptions provided to individuals: Pension granted under written law or approved scheme Scholarship, grant Read More …
Contract of or for service
Q. What are the differences between ‘Contract for Service’ and ‘Contract of Service’? A. If it is established that an employment exists and is exercised in Malaysia, or the employment Read More …