Category: M2022-1 Marketing

Q. (a) Elaborate on your understanding of 5 core customers and marketplace concepts. 10 marks (b) How do you apply these concepts in marketing of a housing project? In your Read More …

Q. (a) Clarify the term ‘Consumer Market’. Provide 1 example of a consumer product group to illustrate your understanding of the consumer market. 10 marks (b) How do you as Read More …

Q. (a) Elaborate 4 factors that influence buyers behaviour. You may use a luxury bungalow house for sale in an exclusive suburb to illustrate your understanding of customer behaviour. 10 Read More …

Q. Discuss 3 macro and 3 micro factors that affect selection of appropriate Marketing Mix as your strategy in launching a new housing project. (M2022-1 Q4, 25 marks) A. Updated Read More …

Q. How does a sales agent create value and achieve customer satisfaction in a house sale promotion? How customer relationship management plays its role in your answer? (M2022-1 Q5, 25 Read More …

Q. (a) How does differentiation help in creating value in real estate marketing? You may choose to illustrate by using project sales or similar examples in your answer. 15 marks. Read More …

Q. (a) Elaborate 5 promotion tools in launching a housing project in a new township. You may illustrate your answer using the role of a Real Estate Negotiator in an Read More …