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Estate Agent's Examination Part 1&2

BOVAEP Diploma in Estate Agency (ECON)

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Estate Agent's Examination Part 1&2 > Archive for 2011 D05 Mkt

Category: 2011 D05 Mkt

Marketing research in Marketing Mix Q7

17/07/201407/11/2020 Thomas Sim E3009

Q. Various types of marketing researches may be needed to support decision on the aspect of the marketing mix. With the use of examples relating to residential property development, explain Read More …

2011 D05 Mkt1.5

Marketing Research in Property Q6

17/07/201407/11/2020 Thomas Sim E3009

Q.Marketing research is essential to deliver accurate information for an effective marketing strategy. Discuss the various processes involved in conducting a market research for a proposed vacant development site. (25 Read More …

2011 D05 Mkt1.5

4 Ps in Property Q5

16/07/201407/11/2020 Thomas Sim E3009

Q. a) Identify the four (4) groups of variables known as the “four Ps” of the marketing mix. (5 marks) b) With the use of example in relation to the Read More …

2011 D05 Mkt1.5

Product Life Cycle Q4

16/07/201407/11/2020 Thomas Sim E3009

Q. A product life cycle (PLC) has five (5) distinct stages/phases. a) Briefly explain four (4) stages of the PLC. (5 marks) b) Explain the various market strategies to be Read More …

2011 D05 Mkt1.5

Segmentation of Market Q3

13/07/201407/11/2020 Thomas Sim E3009

Q.The real estate market needs some bases and variables for the segmentation. With the use of examples of a residential property development, explain the variables to be used for segmenting Read More …

2011 D05 Mkt1.5

Marketing functions in real estate Q2

13/07/201407/11/2020 Thomas Sim E3009

Q. a) Explain briefly the common marketing functions in real estate. (5 marks) b) Discuss how real estate characteristics may influence the roles and functions of real estate marketing. (20 Read More …

2011 D05 Mkt1.5

Marketing Management Q1

13/07/201407/11/2020 Thomas Sim E3009

Q. a) Define ‘marketing management’. (5marks) b) explain the five (5) alternative concepts which organizations adopt to carry out their marketing strategies. (20 marks) (25 marks, 2011 Q1) A. a) The Read More …

2011 D05 Mkt1.5

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  • 1.3 Economics (59)
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