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Estate Agent's Examination Part 1&2

BOVAEP Diploma in Estate Agency (ECON)

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Estate Agent's Examination Part 1&2 > Archive for 2015 D05 Mkt

Category: 2015 D05 Mkt

Core Customer and Marketplace Concepts Q1

23/08/201507/11/2020 Thomas Sim E3009

Q. (Also posted in justLetak!) (a) Elaborate on the five (5) concepts for: (i) Core customers (ii) Marketplace concepts. (20 marks) (b) Explain the importance of understanding these concepts. (5 Read More …

2015 D05 Mkt1.5

Elements of Customer-driven Marketing Strategy & Mix Q2

23/08/201507/11/2020 Thomas Sim E3009

Q. (Also posted in justLetak!) (a) Describe the elements of customer-driven marketing strategy and mix. (15 marks) (b) Elaborate the forces that can influence the above strategy. (5 marks) (20 Read More …

2015 D05 Mkt1.5

Micro Environment Elements affecting developers Q3

23/08/201507/11/2020 Thomas Sim E3009

Q. Elaborate on all the micro environment elements (internal and external) that may affect the ability of a property development company to serve its clients. (25 marks, 2015 Q3) (25.09.2015) Read More …

2015 D05 Mkt1.5

Factors influencing buying decision Q4

23/08/201507/11/2020 Thomas Sim E3009

Q. Briefly explain: (a) The major factors that influence the consumer buying behaviour. (15 marks) (b) The factors that may influence the decision to purchase by a house buyer. (10 Read More …

2015 D05 Mkt1.5

Strategies in different Stages of Product Life Cycle Q5

23/08/201507/11/2020 Thomas Sim E3009

Q. (a) Describe the stages of the product life cycle. (15 marks) (b) Discuss the different marketing strategies to be adopted during the product life cycle. (10 marks) (25 marks, Read More …

2015 D05 Mkt1.5

Promotion Mix for Customer Value Q6

23/08/201507/11/2020 Thomas Sim E3009

Q. (a) Elaborate on a company’s total promotion mix for communicating customer value. (15 marks) (b) Elaborate the promotion mix that is used in the promotion of a property product. Read More …

2015 D05 Mkt1.5

Marketing Functions in Property Business Q7

23/08/201507/11/2020 Thomas Sim E3009

Q. (a) Briefly explain two (2) marketing functions in a property business. (10 marks) (b) Describe four (4) general steps in conducting a property market research. (15 marks) (25 marks, Read More …

2015 D05 Mkt1.5

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